I have leads coming in with partial data, and I need an easy step to enrich them before they enter my workflow.

Add a simple enrichment step to your lead intake so incomplete submissions can be completed before entering your workflow. This helps ensure your team starts follow-up with more reliable, usable contact and company details.

This feature adds an enrichment step between lead capture and your downstream workflow so leads with partial data can be completed first. It is designed for teams that receive leads from multiple sources where fields are often missing or inconsistent. You can route new leads through enrichment before they are created or pushed into your CRM, sequences, or internal pipelines. The enrichment step helps fill gaps in key attributes so records are more actionable at the moment they become work items. This reduces manual research and back-and-forth and improves the quality of downstream automation that depends on complete fields. It also helps standardize incoming lead records so routing and assignment rules behave more predictably. Teams can use it to improve first-touch personalization by ensuring core context is available earlier. It is especially useful for inbound forms, event lists, partner referrals, and imported lists where completeness varies. By enriching before workflow entry, your process stays clean and your team spends more time selling and less time fixing data.