I want evidence-based insights on which marketing technologies companies actually use, not just claims from vendors.

Get evidence-based visibility into which marketing technologies companies actually use, rather than relying on vendor claims. The feature aggregates usage signals to help you validate adoption, compare stacks, and make more confident martech decisions.

This feature provides evidence-based insights into real-world marketing technology usage across companies, helping you move beyond vendor-provided claims. It surfaces which tools are actually in use so you can validate adoption before committing budget, time, or resources. You can use it to research specific companies, assess technology stacks, and identify common combinations of tools used together. The insights support competitive analysis by showing what peers or rivals appear to be running in their marketing operations. It also helps inform procurement and standardization decisions by highlighting technologies with demonstrable traction in your market. For marketers and ops teams, it can guide integration planning by revealing likely dependencies and adjacent tools in a stack. For sales and partnerships, it enables tighter targeting by identifying accounts that already use compatible or complementary technologies. Overall, it reduces uncertainty in martech selection and planning by grounding decisions in observed usage signals rather than marketing promises.